Iron Peak Roofing
Brand kit & usage guidelines
Rock-solid roofs. Protection at its peak. This is the reference for anyone producing Iron Peak materials — logo, color, type, and tone. Keep it unyielding, permanent, and engineered to last.
The mark
The Iron Peak mark pairs the mountain, hammers, and shield. Use the white mark on black or photography, and the red mark on white or light neutral surfaces.
Never render the mark below 24px tall on screen or 0.35" in print.
Mark left, IRON PEAK in Geist Medium, with ROOFING SERVICES tracked at 0.3em beneath.
SVG or PNG with transparency. Never re-key artwork from a screenshot.
Clear space
Protect the mark with clear space equal to the height of the shield (x). No type, imagery, or edges inside that boundary.
Padding = 1x mark height on all sides
Misuse
The mark is fixed. If a layout needs the logo changed, change the layout.
- Use approved white or red artwork only
- Keep full clear space around the mark
- Place on black, white, or high-contrast photography
- Scale proportionally
- Recolor, gradient, or outline the mark
- Stretch, skew, or rotate it
- Add drop shadows, glows, or bevels
- Place it on busy or low-contrast imagery
Color
Iron Red carries every call to action. Black is the foundation. The grayscale ramp handles structure, borders, and secondary copy.
Red is an accent, never a background field for long copy. Body text must hold WCAG AA contrast — on black, use white at 70% opacity or higher.
Typography
Geist across the system. Display type is set in Medium with -3% tracking; body copy runs at -2% tracking for a tight, engineered feel.
Voice
Direct, disciplined, and free of hype. We speak like a foreman who has been on the roof and can explain exactly what happens next.
State what we do and how. No superlatives we can't back with process.
Explain shingles, TPO, and Title 24 in words a homeowner can repeat.
Reference the forensic inspection, the process, the walk-through.
"Rock-solid roofs. Protection at its peak."
Primary tagline